Email is one of the most effective and favorite platforms for communication and most of the people in this ultramodern century check their emails on daily basis. They are supposed to connect all around with this communication channel. But it has been seen that only a few percentages of people use accurate email addresses. Therefore, email validation is the most appropriate and operative way to avoid this human error. As real people start with real identities, thus, your email verification makes your email marketing more interesting and authentic.