Many people ask about why on the earth they need to verify an email even if it is an active address. They believe that they can every so often clean their lists or just leave them as it is. Even though they know what harm they will have to face if they let it be the same way. On the other hand, there are plenty of benefits you must know why email verification is essential. Because email verification can emphasize the growth of your email marketing campaign. Besides, you are not even sure if you are getting quality data, just because you attracted a new subscriber. Here the need for verification dives in.
Email is one of the most effective and favorite platforms for communication and most of the people in this ultramodern century check their emails on daily basis. They are supposed to connect all around with this communication channel. But it has been seen that only a few percentages of people use accurate email addresses. Therefore, email validation is the most appropriate and operative way to avoid this human error. As real people start with real identities, thus, your email verification makes your email marketing more interesting and authentic.