Many people ask about why on the earth they need to verify an email even if it is an active address. They believe that they can every so often clean their lists or just leave them as it is. Even though they know what harm they will have to face if they let it be the same way. On the other hand, there are plenty of benefits you must know why email verification is essential. Because email verification can emphasize the growth of your email marketing campaign. Besides, you are not even sure if you are getting quality data, just because you attracted a new subscriber. Here the need for verification dives in.